Pre-event prospecting, done for you

Your reps land knowing exactly who they're there to meet.

You already paid for the booth, the badges, the flights and the branded socks. We build the one thing nobody owns: a named, filtered, contactable list of the people worth talking to — working inside your own tools, so nothing ever leaves your systems.

Ten business days from access to delivered roster. We work inside your sales intelligence and contact enrichment platforms — you own the data, start to finish.

saastr_2026_ICP_roster_final.csv
NameTitleCompanyEmailDirect dialSignalCRM
D. OkaforVP Revenue OpsNorthwind d.okafor@…+1 415••• Posted re: event Open opp · Stage 3
M. ReyesDir. Sales EnablementHalcyon mreyes@…+1 646••• Active weekly Net new
S. BhattCROMeridian Labs s.bhatt@…+1 312••• Speaking, Day 2 Exec align
J. LindqvistHead of Demand GenNorthwind j.lind@…+46 8••• Active monthly Multi-thread
A. GuerraVP MarketingTalloak aguerra@…+1 210••• Low activity Net new
The problem

Nobody owns the six weeks before the event.

Marketing owns the booth. Sales owns the follow-up. The window in between — figuring out which humans are actually going to be standing on that floor — belongs to no one. So it doesn't get done, and everybody downstream pays for it.

01

An exhibitor list is not a lead list

The organizer hands you "companies attending." Great — you now know a logo is going. You don't know who's flying out, what they do, whether they're anywhere near your ICP, or how to reach them. A logo has never taken a meeting.

02

On-site "qualification" is a coin flip

The qualifiers are stopped by the booth and attended our off-site happy hour. Both get stamped MQL. Both get routed to a rep. Neither means the person has any idea who you are, or wanted to.

03

The spend can't be defended

Come Q-close, someone asks what the $180K conference produced. You have a badge-scan count and a nurture list. That is not a pipeline number, and everyone in the room knows it.

Best case follow-up

"Yep, I attended those events. Not interested. Thanks."

— the actual, literal ceiling on a lead qualified by proximity to a free drink. Your rep burned a touch, a call, and a little bit of their will to live to get there.

What happens to the other 400

No one spoke to Alicia. Alicia walked past the booth on her way to the bathroom and got scanned. Alicia now thinks your company lies in writing.

How it works

We work the event backwards, starting from your ICP.

You're already registered. You already have the account list. We turn it into humans your reps can actually reach — and hand it over before anyone books a flight.

T–6 WEEKS

You grant access

A seat on your sales intelligence platform and your contact enrichment tool, plus the exhibitor list you already get as a sponsor. One 30-minute call to nail the ICP: which titles actually buy, which ones waste a rep's morning.

T–5 WEEKS

We find the people

Filtering across every attending account for the specific job roles your team sells to — inside your instance. Seniority, function, region, team size: your definition, not a generic template.

T–4 WEEKS

We make them contactable

Verified business email and direct dial, enriched on your credits in your workspace. Bad records get pulled rather than passed along — deliverability matters more than row count.

T–3 WEEKS

Your reps get the roster

Delivered where you want it — your CRM, your sequencer, or a clean territory-split export. Enough runway to book real meetings before the floor opens.

10 days

Standard turnaround from account list to delivered roster. Rush available.

Zero

New software to buy, data to license, or dashboards for your team to abandon in March. We use what you already pay for.

Per event

Priced by event or by season. Scale it to the calendar you're actually funding.

Pricing

Three tiers. Each one buys back a different problem.

Per-event pricing below. Season retainers run across your whole event calendar at a lower effective rate — most teams with 6+ events a year land there.

Tier One

The Roster

$1,500–$3,000 / event
Up to ~300 contacts. $3,500–$6,000 for 300–1,000. Season retainer from $3,500/mo.

The baseline. Attending accounts turned into named, ICP-filtered, reachable humans.

  • ICP definition call with your sales leadership
  • Role and seniority filtering across every attending account
  • Verified business email + direct dial, on your credits
  • Deduped, validated, territory-split roster
  • Delivered 3+ weeks before the event
Tier Three

CRM Sync & Floor Strategy

$10,000–$20,000 / event
Requires an internal sponsor and a working session. Retained engagements from $6,000/mo.

Not a list. A per-rep plan for the floor, built against the deals you already have open.

  • Everything in Roster + Signal
  • Screen-share working session against your CRM — nothing exported
  • Open opportunities matched to attending contacts by account
  • Multi-threading targets where the deal contact isn't attending
  • Executive alignment plays flagged for late-stage accounts
  • Per-rep floor plan: who to find, why, and what the ask is

Add-ons

Rush build (<10 days) — +25%You found out about the event late. It happens.
Post-event reconciliation — from $1,500Who you actually met vs. who you should have. Useful ammunition at budget time.
Per-rep territory splits — includedRoster carved by owner, region or segment before it ever hits an inbox.
How we operate

Your data never leaves your house.

Most list vendors sell you records they sourced somewhere else, and your legal team has to take their word for where those came from. We work the other way around: inside your licenses, on your credits, in your systems.

01

We work in your seats

A seat on your sales intelligence platform and your contact enrichment tool for the duration of the engagement. Nothing is exported to us, nothing is stored on our side, nothing is resold to anyone else — because there's nothing of yours in our possession to resell.

02

You own every record

The roster is built in your workspace and stays there. When the engagement ends, you keep the list, the enrichment, and the credits you didn't spend. Revoke our access and the relationship is fully unwound the same afternoon.

03

Provenance on every row

Each contact carries where it came from and when it was verified. Sourced from public professional profiles and the enrichment providers you already license — never badge-scan data, never resold organizer registration files.

What we sign before we start

Mutual NDAStandard, before the ICP call.
Data processing agreementCovering our access to your systems for the term.
Access revocation on completionSeats come down when the roster is delivered.
Questions

The things procurement asks first.

Where does the data come from?

From the tools you already license. We work inside your own sales intelligence and contact enrichment platforms, on your credits, so the sourcing is exactly what your own team would produce — public professional profiles and licensed enrichment, nothing scraped from behind a login and no badge-scan or resold registration data. We honor suppression lists and regional consent rules, and we'll scope to North American attendees if you'd rather not take on GDPR exposure.

Isn't this just something my SDRs could do?

Yes — with the same tools, in the same seats, for about forty hours per event, badly, while not prospecting. That's rather the point: we're not selling you access to anything you don't have. We're selling the forty hours nobody's comp plan rewards.

What accuracy should we expect?

Records that fail verification get removed, not shipped. You're paying for a usable list, so the row count you receive is smaller than the row count we start with, on purpose. We'd rather hand you 240 contacts your reps can actually reach than 900 that torch your domain reputation.

What access do you actually need — and what if we can't grant it?

One seat on your sales intelligence platform and one on your contact enrichment tool, for the length of the engagement, revoked when the roster ships. That's the frictionless path and it's what keeps your data in your possession. If seat provisioning is genuinely impossible on your side, we can run the build on our own licensed access instead — it costs more, it adds a data processing addendum, and most teams find granting a temporary seat is the easier of the two conversations.

How far ahead do you need the account list?

Six weeks is ideal — that leaves your reps three full weeks to book meetings before anyone flies out. We can turn a roster in under ten days if you're late, at a 25% rush premium.

Do you do the outreach too?

No. Your reps own the relationship, and a stranger's email signature on your outreach is exactly the problem we're here to fix. We build the list and the context. Your team makes the calls.

Next event

Stop sending reps to a floor full of strangers.

Send us your next event and the account list you already have. We'll come back with a scoped roster, a price, and a sample of what your reps would actually be holding.